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Business Strategy

Company’s strategy is the foundation for success. The strategy is not a definition or summary of markets – it is a combination of one or two key factors that distinguish the firm from its competition and such strategy is expected to contribute to the firm’s long-term success. Following a clear and well-defined strategy will ensure that the business builds and continually strengthens a specific identity in the marketplace. Without a clearly defined strategy, companies of all sizes tend to lose sight of their direction when they run into temporary difficulties.

Successful companies should have a clear view of their corporate and divisional strategies. Such companies need to have optimum organizational structures, operational procedures and financial control while pursuing performance targets, as well as continually assess new initiatives and respond flexibly to changes in policies and to incentives from the external environment.

We provide a range of strategic services for clients who are considering business change. We help to determine exactly what is needed and what can be done most effectively within the constraints of the available resources, time and cost.

We will work with you to find a true strategy – one that really differentiates your business from the competition. The following issues will serve as the foundation for your strategy:

  • Future Vision: What kind of company do you want to be five years out?
  • Strengths: What aspects of your work you do well?
  • Weaknesses: What aspects don't you do well?
  • Markets: What opportunities and challenges loom ahead in the markets you serve?
  • Strategic Options: What are your basic alternatives and their implications?
  • Selection: Which strategy options you have and what strategy you should select?
  • Implementation: What changes need to be made to implement the chosen strategy?

Project on a Glance

Production of essential oils, MORCCHELLA d.o.o, Bosnia and Herzegovina

Morcchella d.o.o. is engaged in production of eco-food since 2005. The company is located on the southern part of Herzegovina, and operates throughout Bosnia and Herzegovina.

The company wants to extend its current business line and set up three new lines for (i) production of essential oils, (ii) wild mushroom processing, and (iii) production of tomato, ketchup and soup. Essential oils will qualify for pharmaceutical, food and cosmetic companies that would use it for production of medicines, spices and breeders in the food and cosmetic industry.

Business plan and corporate strategy was prepared by the Consultant to develop Morcchella d.o.o. operations. The Consultant also carried out Morcchella’s performance management and provided effective financial management instruments for the company to provide a better organizational performance and operations.

For more projects, visit Our Projects page

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